The Pyramid: MJ Jones is Planning the Unveiling of a New Era in Fine Jewellery
By MJ Jones, 03 January 2025
In 2024, after 12 years of hard work, focus, and careful planning, MJ Jones reached a major milestone. We secured our very first flagship showroom in the heart of London next to the iconic Tower Bridge—The Pyramid. This stunning three-storey glass structure is not just a building; it’s a true reflection of everything we stand for: exceptional craftsmanship, bold innovation, and a deep connection to our customers.
"The Pyramid connects every part of our brand, from the artistry of our designs to the craftsmanship that goes into bringing the product to life. It’s where the world of MJ Jones comes together."
“Renovations started in 2024, to transform this three-storey glass Pyramid into the MJ Jones flagship showroom,” says our Founder & CEO, Matthew J. Jones. We wanted this space to be more than just a store; we wanted to create an immersive experience—one that connects you to every part of our brand, from the artistry of our designs to the culture that inspires us. Our goal? A true 360-degree brand experience that you won’t find anywhere else.
"As we prepare to open the doors of The Pyramid in 2025, we’re not just thinking about today; we’re thinking about tomorrow and how we can continue to create, innovate, and elevate the jewellery experience for you."
On the ground floor, you’ll enter a full production suite where you can watch our expert artisans bring our fine jewellery to life. This isn’t just about purchasing a piece; it’s about witnessing the craftsmanship and care that goes into every detail of our designs. We believe in transparency, and we want you to be part of the process, from the very first spark of inspiration to the final masterpiece.
The first floor is where we’ll showcase our finest creations. It’s a gallery of artistry, craftsmanship, and passion. This space will give you an up-close look at what we do best, and it’s also where we’ll host exclusive events. Imagine evenings filled with music, live performances by DJs and artists, all while surrounded by our incredible pieces. This is more than a showroom; it’s a cultural experience.
At the top of The Pyramid, you’ll find our private showroom. This is where the magic happens. Here, you’ll have the chance to work with our designers to create one-of-a-kind pieces that are as unique as you are. It’s a space dedicated to personalisation, where we bring your vision to life, collaborating closely with you to craft something extraordinary.
This is just the beginning, and we can’t wait to share it all with you.
