Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment.

crowdcube investment round 2024

Early Access now Live!

Share in the success of MJ Jones and join us as we begin a new chapter in the future of fine jewellery.

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Our Mission

We create extraordinary fine jewellery that celebrates success and milestones.

Highlights

Worked with clients like Lionel Messi
£30M+ in sales (FY15-23)
500%+ gross profit growth in 5 years (FY23 vs FY18)
Collaborations with brands like PUMA & EA Sports

Buy Shares in MJ Jones

Become an owner of MJ Jones

How it works

Own A Part of MJ Jones in 4 easy steps

1. Sign up for priority access

Sign up to join our find-out-first list on Crowdcube

2. Get Notified

Look out for an email from us when we launch in December

3. Invest

Choose how much to invest (from £10)

4. Complete

You're an MJ Jones co-owner!

our plans

Where will your investment go?

1. The Pyramid, London

Renovations, new fixtures, and displays, creates an enhanced client experience in a luxurious, immersive environment.

2. Inventory

Enables seamless fulfillment of client demand and ensures products are readily available for showcasing in the showroom on the 1st floor of the Pyramid.

3. In-House Production

Advanced machinery, premium materials, and cutting-edge software enable exceptional craftsmanship in the in-house production workshop on the ground floor of the Pyramid.

4. Global Expansion

Expanding into Europe, USA, and UAE and establishing offices to personally serve local clients.

As featured in

Investment Perks

We are offering exclusive rewards for our investors

Start investing from just £10! Earn rewards on investments of £200 and above—see the tiers below to find out what you can earn.

Invest Reward
£200+ Honourable mention on the Pyramid plaque
£1,000+ Honourable mention on the Pyramid plaque + Bronze Pyramid bracelet
£5,000+ Honourable mention on the Pyramid plaque + Silver Pyramid bracelet + Invitation to the exclusive launch of the Pyramid with our star clients
£10,000+ Honourable mention on the Pyramid plaque + Gold Pyramid bracelet + Invitation to the exclusive launch of the Pyramid with our star clients + 5% Lifetime discount
£20,000+ Honourable mention on the Pyramid plaque + Platinum Pyramid bracelet + Invitation to the exclusive launch of the Pyramid with our star clients + 10% Lifetime discount
£50,000+ Honourable mention on the Pyramid plaque + Diamond Pyramid bracelet + Invitation to the exclusive launch of the Pyramid with our star clients + 20% Lifetime discount + Meet the founders dinner to shape the future of MJ Jones

Invest from £10

Own part of the company disrupting the jewellery market

Our Story

What we're all about

about us

Founded by Matthew J. Jones in 2012, MJ Jones is defining what it means to capture a legacy and shape it into precious materials. As a founder-led brand, our team works closely with clients to ensure every detail is perfect, providing an exceptional experience that celebrates personal milestones and achievements, transforming them into bespoke jewellery. At MJ Jones, we are committed to turning your vision into reality, one extraordinary piece at a time.

DNA of Champions

MJ Jones is built upon four core pillars that inform everything from our design philosophy to the meaning behind the products we create. These pillars—Innovation, Resilience, Dedication, and Legacy—form the very DNA of champions. We believe that these values drive us to create pieces that not only celebrate personal milestones but also stand the test of time, leaving a lasting legacy for future generations.

Customisable gold dog tag pendants by MJ Jones with diamond accents and personalised initials engraving. These luxury pendants offer a unique, high-end style, perfect for those seeking bespoke fine jewellery that combines elegance and personalisation. Ideal for meaningful gifts or statement pieces.

FAQs

We want to make sure we answer all your questions

Crowdcube is a technology platform that lets you buy shares in all kinds of companies. You’ll buy your shares through them, and they’ll hold onto them for you afterwards. Buying a share means you have a share in the ownership of the company.

Not at all. Pre-registering means you’ll have the exclusive opportunity to invest first when we open privately, as once we’ve reached our maximum target we’ll close the crowdfunding round.

If you have already registered interest, you’ll already be signed up to Crowdcube ready for when we go live! 

Details will be available when our pitch page goes live, and you are able to invest.

The shares we’re offering are called ordinary shares. Ordinary shares have voting rights on any resolution put to the shareholders. 

Once the round is complete, if there is a resolution that requires your vote, Crowdcube will manage the process. MJ Jones will notify them of the resolution, and all investors will be contacted to ask which way they would like to vote. Whatever the outcome of the majority is, Crowdcube will vote that way as a block.

Giving our community the chance to share in and shape our future has always been a priority for us. Our members and contributors have been instrumental in the evolution of MJ Jones and our products and research to date. We’ve always been about creating meaningful fine jewellery. The future is no different. So giving this opportunity to you to become owners is a natural next step.

We are launching this as an opportunity for our community, not as a request to raise capital. Rather than including more institutional investors in our latest fundraising round, we plan to build on this success by inviting our community to invest via Crowdcube. We are opening this opportunity to our community because we believe we can create even better jewellery with our members and contributors more deeply participating in our journey and because we want our members and contributors to share in our company’s future success.

MJ Jones hopes to one day go public on a stock exchange, or be acquired by a larger company. It is the hope that should either of these events occurs and at a higher share price than when you invested you will be able to sell your shares and make a profit.

Just like with all investments, you might lose some or all of the money you invest in MJ Jones.  Investing in MJ Jones is a long-term capital investment, which will help you become a part of our mission. Return on investments are typically made via a liquidity event (such as an IPO) or when a company is bought by another company. For further information you can visit https://www.crowdcube.com/explore/risk-warning

You must be over the age of 18 and live in the UK or Europe. Unfortunately, we are not able to offer this opportunity to our US community because of financial regulations.

You can only make a return on your investment if there is an 'exit' or 'Liquidation event' such as a trade sale or IPO. This is a long-term investment horizon so you should only invest what you can afford to lose or don't need in the short/medium term. 

Alternatively, you can express your interest in selling your shares in MJ Jones and if there is enough demand we will consider a secondary sale of shares. If such a transaction takes place, you will be notified with more information.

An opportunity to Invest

Become one of MJ Jones's owners and join us in building the future of fine jewellery

Capital at risk

Investments of this nature carry risks to your capital and should be entered into as part of a diversified portfolio. This page has been approved as a financial promotion by Crowdcube Capital Ltd who is authorised and regulated by the Financial Conduct Authority (No 650205)