The mad life (and many chains) of Messi's diamond dealer
By Murray Clark for British GQ, 10 February 2023
MJ Jones has rapidly become the go-to jeweller for the world’s most famous footballers, curating bold, extravagant designs that mirror the flamboyance of his clients. From the signature "spiked" chains to custom diamond-encrusted rings, his pieces scream luxury and self-expression. While traditionalists may scoff at the flashiness, Jones's creations represent more than wealth—they symbolise achievement and individuality. Footballers like Messi, Rashford, and Suarez wear his designs not just for style, but to commemorate their personal and professional triumphs. Jones is redefining what it means to wear success on your sleeve—literally.
"This jewellery isn't for shrinking violets."
MJ Jones has carved out a niche in the world of high-end jewellery, blending bold creativity with meticulous craftsmanship to cater to football’s elite. His rise from selling watches on social media to designing custom pieces for global superstars is a testament to his entrepreneurial spirit and understanding of what today's athletes want. As the lines between sport, fashion, and personal expression continue to blur, Jones is at the forefront, offering pieces that tell stories of triumph and identity. With an ever-growing roster of clients, the jeweller’s influence is set to extend far beyond the Premier League, leaving a lasting legacy in both sport and luxury.
